The Ideal Crisis Service for Healthcare Cybercrime Targets

The healthcare market continues to be an attractive market for the hacker community to target. In 2022 alone, 49.6 million Americans were impacted by healthcare data breaches, a significant increase from previous years, according to Safety Detectives. Cyberattacks in healthcare can lead to severe financial, organizational, and personal impacts, including the potential for medical identity theft and substantial monetary losses for both institutions and individuals affected. The average cost of a healthcare data breach is notably higher than in other sectors, amounting to about $10.10 million on average, reflecting the sensitive nature of the data involved and the critical importance of healthcare services​​.

Preparing for the Storm:
MikeWorldWide has seen this developing over time and has built an unchallenged group of resources to help the healthcare market combat these efforts. New practices and professionals added to its already leading resources make MikeWorldWide a dominant force in the world of healthcare data and patient protection. These include a new thriving healthcare practice, and the acquisition of a technology-specific agency with 30 years of experience in cybersecurity, added to one of the globes most heralded reputation offerings and a crisis management group that’s work has already changed the world for the better.

Growth and Leadership in Healthcare Communication:

Under new leadership, MWW Health has seen significant growth, positioning itself as a key player in healthcare communication. This growth reflects a strategic expansion and a deep understanding of the healthcare sector’s unique challenges and opportunities.

Acquisition of MRB Public Relations:

MWW’s acquisition of technology specialist firm MRB Public Relations marks a pivotal step in enhancing its capabilities, particularly in information technology and cybersecurity. MRB’s expertise, especially in cybersecurity, complements MWW’s existing services, allowing for a more robust response to healthcare cybersecurity crises.

Corporate Reputation Management:

MWW’s corporate reputation management services are crucial in handling healthcare cybersecurity crises. By managing the narrative, ensuring transparency, and engaging with stakeholders effectively, MWW helps healthcare organizations maintain trust and mitigate the impact of cybersecurity incidents.

Integrated Public Relations Services:

MWW’s integrated approach, combining healthcare communication, technology PR, and corporate reputation management, enables a comprehensive response to cybersecurity crises in the healthcare sector. This multidisciplinary strategy ensures that healthcare organizations can address technical challenges while effectively communicating with their stakeholders.

MWW leverages its newly acquired technology expertise from MRB and its longstanding prowess in healthcare communication to navigate a major cybersecurity crisis for a healthcare client. The team’s integrated approach not only neutralizes the immediate threat but also manages the situation’s fallout, maintaining the client’s reputation and stakeholder trust. Through innovative PR strategies, including digital and influencer marketing backed by AI-driven analytics, MWW not only restores confidence in the healthcare provider but also sets a new industry standard for cybersecurity crisis management.

Existing Crisis Management:
MikeWorldWide provides the expertise and tools to help clients plan, prevent and address issues before they become crises, and the full range of communications services that make brands stronger through effective management of a crisis when it occurs. Under the direction of Chief Strategy Officer and EVP, Carreen Winters, the crisis team has already handles or is dealing with the most egregious healthcare breaches you likely have already forgot about. With nearly three decades of experience in corporate communications. Her expertise includes crisis and issues management, among other areas. Winters has made significant contributions to the field, such as developing MikeWorldWide’s Crisis Action Protocol with AI implementation for crisis planning and response. Her work has earned her recognition and awards for crisis management and corporate restructuring​.

All of this has been carefully constructed around a culture of caring that exists throughout the agencies. It is not only caring about our clients, results, and people, but how our work for our clients can also impact the world around us.