Philip Crimaldi

With over 25 years of experience at the intersection of sports, entertainment, consumer products, and brand-building, Phil is a communications leader trusted by brands, organizations, executives and athletes across industries, from Fortune 500 corporations to emerging start-ups. Specializing in public relations, integrated marketing, and brand activations, Phil has developed impactful narratives and led high-profile campaigns for iconic events, sponsorships, product launches, corporate initiatives and community programs.  

Phil’s extensive expertise spans the sports business industry, where he has worked with major leagues, properties, sponsors, retailers, facilities, agents, and production companies. Known for his collaborative style and his approach to help partners share their stories authentically, he has worked with leading organizations – including USTA, Delta, Primo Brands, Hormel Foods, Delaware North, Warner Bros., and New Era – to deliver results that build credibility, drive fandom and align with overarching business goals. 

Recognized for his ability to elevate PR within brand marketing and partnerships, Phil consistently creates campaigns that deliver deeper audience connections and secure greater media visibility. His earned-first approach has elevated brands beyond traditional channels, yielding high-impact results for clients and driving long-term growth.  

Phil has also been at the forefront of the NIL space, leading the development of Caleb Williams’ multi-million dollar marketing portfolio and non-profit foundation, earning recognition in the New York Times, Los Angeles Times and USA Today.  

Phil’s passion for storytelling along with his ability to cultivate and maintain meaningful relationships with influential media, industry leaders and partners has been key to his success. He has secured high-profile coverage across national outlets including The Today Show, USA Today, Good Morning America, Associated Press, GQ, Complex, Wall Street Journal, New York Times, CNBC, NPR, CNN and more.