ADDRESSING THE URGENT NEED TO SUPPORT WOMEN AT WORK
ADDRESSING THE URGENT NEED TO SUPPORT WOMEN AT WORK
Deloitte is a multinational brand providing auditing, consulting, risk management, tax, and related services to high-profile clients in major industry verticals. This esteemed company is always at the cutting-edge of global business research.
INDUSTRY
Consulting
PRACTICE AREA
Research Promotion
Broadcasts
Media Relations
Partnership Goal
Deloitte’s ongoing research about the pandemic’s impacts on the future of work revealed the enormous burden women in the workplace were now dealing with. Research showed that women around the world were unable to work from home, having to leave employment to care for dependents, while those who could work from home were faced with a perfect storm of increased caring responsibilities and workload. A problem exacerbated by the loss of caregiving support and schooling.
Sensing the importance of these findings, MWW worked to leverage Deloitte’s proprietary research and subject matter experts to help bring this issue to the global news base.
Partnership Goal
Deloitte’s ongoing research about the pandemic’s impacts on the future of work revealed the enormous burden women in the workplace were now dealing with. Research showed that women around the world were unable to work from home, having to leave employment to care for dependents, while those who could work from home were faced with a perfect storm of increased caring responsibilities and workload. A problem exacerbated by the loss of caregiving support and schooling.
Sensing the importance of these findings, MWW worked to leverage Deloitte’s proprietary research and subject matter experts to help bring this issue to the global news base.
MWW APPROACH
MWW conducted findings outreach to illuminate the unique experiences of this group through an intersectional lens. The team then chose to utilize Deloitte Global Inclusion Leader Emma Codd as a spokesperson to secure a broadcast and print exclusive with MSNBC and NBC.
To increase exposure, MWW developed targeted content to reach different audiences around the world and amplified this content across owned and paid to show findings with a well-crafted CTA. MWW worked to engage clients, public sector organizations, and the global business community directly to acknowledge these challenges and help implement change.
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