ESTABLISH AS THE MARKET-LEADING EMAIL SECURITY PLATFORM

ESTABLISH AS THE MARKET-LEADING EMAIL SECURITY PLATFORM

Abnormal Security Corporation is a web-based security organization protecting businesses from email attacks, including business email compromise, credential phishing, ransomware, and spam. Abnormal has been proving itself as the leader in cloud-based email security for enterprise companies.

INDUSTRY

Security

PRACTICE AREA

Public Relations
Industry Reports
Social & Digital Strategy

Partnership Goal

Abnormal wanted to further establish itself as a market leader by increasing its SOV leading up to a round of Series C funding. The security company also sought to boost brand recognition across enterprise businesses and trade media.

MWW was challenged with introducing the brand to consumer and business audiences through earned media exposure.

Partnership Goal

Abnormal wanted to further establish itself as a market leader by increasing its SOV leading up to a round of Series C funding. The security company also sought to boost brand recognition across enterprise businesses and trade media.

MWW was challenged with introducing the brand to consumer and business audiences through earned media exposure.

MWW APPROACH

MWW utilized Abnormal Security’s leadership to provide unique analysis and commentary on trending news topics in the cybersecurity space and extract meaningful insights from proprietary data reports, surveys, and whitepapers. MWW then leveraged company news and assets, including, but not limited to partnerships, data reports, and strategic hires to drive ongoing media coverage and increase brand recognition.

The MWW team introduced the brand to consumer and local, online, and broadcast media covering cybersecurity alongside traditional business and trade media. Abnormal Security’s social media channels were used as a vehicle to promote earned media and elevate industry thought leadership.

500+

pieces of earned media between Q2 ’21 – Q1 ‘22

45.4%

SOV over key competitors

$210M

in Series C funding, resulting in Unicorn status

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